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How is Resilience Achieved?
Creative thinking
With the accelerating dynamics of competition, the key to competitiveness no longer lies in re-applying past successes. The business case for more creative and innovative strategic planning is now firmly accepted. Creative ideas translate into innovative practice only with careful management and evaluation. Firms capable of innovation and differentiation of products and services from competitors are on average twice as profitable as other firms. Furthermore, engaging employees in new ideas encourages commitment to the business and higher levels of interest in the successful implementation of ideas.
The management of innovation is inherently risky and difficult, as many technologies fail to be translated into products and services and may not be become a commercial success. Innovation can enhance competitiveness but requires different sets of management knowledge and skills from those of everyday business administration.
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Resources
The following case studies offer further insight into innovation and creativity:
Anord Control Systems
Autoliv
Granarolo
H P Bulmer
Ministry of Transport, Netherlands
These research papers contain useful perspectives on innovation and creativity:
Creating the conditions for entrepreneurial behaviour as a strategy for effective and sustainable change in the UK National Health Service - Rosemary Exton
Integrated Innovation – results of a Norwegian research project
EU Innoflex Project Report
Knowledge Management, Innovation and Creativity – report by the Dutch TNO research organisation
This UKWON Workbook provides a practical guide to creativity and innovation.
The University of Sheffield is home to one of the leading UK academic research centres on creativity.
http://esrccoi.group.shef.ac.uk/pdf/whatis/innovation_culture.pdf
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